TigerTechTees

TigerTechTees.com is an online merchandise store I created in 2017. I created the store to cater to the RIT community and based the merchandise designs around jokes and memes that were popularized by RIT’s student body.

I worked with a group of two designers to design products, developed a payment structure, and used Shopify to host the site and facilitate the transactions. I then used guerilla marketing tactics to promote the store by printing out stickers with the designs and links to the site, and spreading them throughout campus.

The store was a financial success. In 2018 I discontinued TigerTechTees in preparation for my move to Atlanta, Georgia.